Consumer protection from misleading electronic advertising - a comparative study

The last quarter of the last century witnessed a prominent event, as it culminated in the emergence of the era of technology, the most prominent features of which was the emergence of new means of communication, which helped to develop advertising methods, specifically with regard to the use of electronic commercial advertisements, which now occupies a very important place for commercial life, due to the fact that these ads have become an introductory role that would attract the consumer's attention to the best goods and services and choose  It has also become an effective way for the producer to distribute goods and services in a way that is not determined by a specific spatial scope, which ensures that the producer markets his products very quickly and with less expenses. Thus, the urgent need to protect the consumer in contemporary societies has emerged to ensure his rights from the inherent risks that may be involved in the consumer process in particular, Some consumers often lack experience and the ability to distinguish goods and products from each other in terms of the quality and benefit they contain or the level at which they are provided, and this is evident in the case of providing him with deceptive information about them, so it calls for the development of controls and restrictions for electronic commercial advertisements and how they must be taken into account when placing them, in order to put the advertisement within its correct framework and achieve its goals that it was written for in the interest of all groups concerned with it.