Legal controls for commercial advertising on the Internet.

Document Type : Original Article

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Faculty of Law - Mansoura University

Abstract

Commercials on the Internet are one of the important and effective means of attracting customers because of the speed of communication of advertisers with consumers and direct interaction between them, as well as reaching the largest possible number of consumers. Advertising via the Internet has increased due to the development of trade and has become carried out by electronic means, starting with advertising goods and services on the Internet, through contracting via the Internet. And complete the sale and purchase electronically. E-commerce has imposed itself to become one of the basic requirements, whether for the professional or the consumer alike, today the use of modern technologies in commerce is indispensable, the professional uses the Internet to promote his products and services and even to complete deals in full, and the consumer surfs the Internet and searches for his requirements that he finds and contracts.

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