The Position of National Legislation and International Conventions on the Registration of Intangible Trademarks: A Comparative Study.

Document Type : Original Article

Author

Faculty of Law - Mansoura University

Abstract

his study outlines the doctrinal and legislative disputes regarding the most important types of intangible trademarks. It examines the need to shift the perspective of the Arab legislator to acknowledge new types of trademarks, particularly intangible trademarks, which require comprehensive understanding from both technical and legal aspects before being implemented in practical reality. The study highlights that, despite hesitation from the Arab legislator in granting legal recognition to intangible trademarks, both the French and American legislators have recognized the right of intangible trademarks to legal protection. Meanwhile, the European legislator has amended the trademark regulations to allow for the recognition of trademarks that are difficult to represent graphically and provide them with protection. Modern innovations related to intangible trademarks are among the most important innovations whose economic significance has continuously increased in light of contemporary developments in recent times. These innovations are considered a source of competitive advantage for manufacturers and form a significant part of the intellectual capital of many companies that involve intangible trademarks. They play a role in creating

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