Strengthening the legal protection of sensitive personal data in the field of inferences "A comparative study"

The concept of sensitive personal data refers to a group of data whose processing may have significant legal consequences if compared to regular personal data, which are discriminatory damages, and have direct effects on the basic rights of individuals. The problems of collecting and processing sensitive data appear, in particular, in the field of inference processes, which indicates a deficiency in the legislative definition of sensitive data, as well as legal protection for it, especially in the era of advanced technology and big data, which is considered a basic mechanism upon which inference processes are based. Advanced technology in the field of inferences requires reconsidering the formulation of the concept of sensitive data, with the aim of determining effective protection for it, as well as determining the rights of the owners of that data through explicit legal texts that cannot be disputed. Personal data, whether provided by data subjects, or inferred through inference processes, is of great importance from a commercial and economic perspective, as the vast majority of modern companies make use of consumer data to create commercial insights, such as for targeted advertising purposes, and to create profiles. Introducing customers, but in recent years, this practice has become crucial to maintaining competitiveness in many industries.